Private Marketplace is coming soon. This page describes planned functionality.

Private Marketplace

Find data. Not tickets. An internal data catalog for your organization. Teams discover governed data products without filing tickets.

How it works

Publish Virtual APIs to your private catalog
Teams browse and discover available data
Request access with self-service workflows
Data owners approve (or auto-approve)
Consume governed data immediately

The current runtime Virtual API Configuration still uses version, objects, and per-object controls. The private-marketplace settings described on this page are product-level lease and catalog configuration, not keys inside that YAML.

For example, a governed customer view might use a Virtual API Configuration that tokenizes email and phone and redacts ssn, while the Private Marketplace experience separately controls:

Whether the lease is discoverable internally
Which team owns the catalog entry
Which tags and description appear in the catalog
Whether access requests require approval or can auto-approve for specific teams

Internal discovery

Teams see a catalog of available data products:

Virtual API	Owner	Tags	Access
customer-analytics	Data Platform	customers, tokenized	Request
order-history	Commerce	orders, sales	Auto-approved
product-catalog	Catalog Team	products, inventory	Open

Self-service access

No more “can you send me that data?” tickets:

{
  "request": "access_request",
  "virtual_api": "customer-analytics",
  "requester": "alice@yourcompany.com",
  "team": "Marketing Analytics",
  "use_case": "Customer segmentation analysis",
  "status": "pending",
  "approver": "data-platform-leads@yourcompany.com"
}

Approval workflows

Manual approval

Data owner reviews each request before access is granted.

Team-based auto-approval

Trusted teams such as Analytics, Data Science, or Finance get instant access.

Role-based access

Access policies can also map to your identity provider, such as automatically approving users with a data_analyst role.

Use cases

Use case	Description
Analytics self-service	Data scientists query without waiting on engineering
Cross-team data sharing	Redacted and tokenized, no custom pipelines
New hire onboarding	Discover available data from day one
Data owner visibility	Approve access, monitor usage, maintain control

End clone-and-scrub

Before Private Marketplace:

Analyst asks engineer for data
Engineer exports, scrubs PII manually
Analyst gets stale, one-time snapshot
Repeat for every request

With Private Marketplace:

Analyst browses catalog
Requests access (auto-approved)
Gets live, governed data
Self-service forever

Leak prevention

Schema monitoring catches PII exposure before it happens:

{
  "alert": "internal_access_risk",
  "virtual_api": "customer-analytics",
  "issue": "New field 'backup_email' not covered by tokenization",
  "detected_at": "2025-01-15T10:30:00Z",
  "action_required": "Review and apply control"
}

Getting Started

Private Marketplace

Private Marketplace

How it works

Internal discovery

Self-service access

Approval workflows

Manual approval

Team-based auto-approval

Role-based access

Use cases

End clone-and-scrub

Leak prevention

Next steps

Global Marketplace

Schema Analytics

​Private Marketplace

​How it works

​Internal discovery

​Self-service access

​Approval workflows

​Manual approval

​Team-based auto-approval

​Role-based access

​Use cases

​End clone-and-scrub

​Leak prevention

​Next steps

Global Marketplace

Schema Analytics

Private Marketplace

How it works

Internal discovery

Self-service access

Approval workflows

Manual approval

Team-based auto-approval

Role-based access

Use cases

End clone-and-scrub

Leak prevention

Next steps